In today's rapidly evolving technological landscape, organizations are increasingly leveraging artificial intelligence (AI) to gain a competitive edge. This trend is particularly pronounced in the realm of Customer Acquisition and Business Insights Strategies (CAIBS), where AI-powered solutions are transforming how businesses acquire new customers

Research methods form the core of any rigorous investigation. Whether you're a seasoned researcher or just commencing your academic journey, grasping these methods is essential. This practical guide will provide you with the knowledge to navigate the world of research with efficacy. From specifying your research question to examining data, we'll co